My mission is to make good more doable.

Welcome to Dubito, an initiative I launched to find new ways to help each other do good. I feel that currently, ‘goodness’ often doesn’t have an equal seat at the table when important decisions are being made, for example in companies or in politics. My assumption is that this is not because we don’t want to be good people, but rather because it is very hard to be good. Figuring out what’s the right thing to do can already prove to be a challenge, so setting out to be good overall can be a very hard ambition.

With my Dubito initiative, I hope to make good more doable by helping to clarify what good is on the one hand, and by reducing the time and effort involved to do so on the other.